How To Easily Turn Your Audio Into Video Engaging Content...
Audio to video content can be a major tool for building brand awareness and growing your audience. Many people are missing out on valuable content that could be propelling their brand to new heights on YouTube.
The popular video streaming platform is the second highest traffic site on the internet, and is a medium you can't afford to miss out on if you are passionate about developing your brand.
Video content creation can seem a bit daunting to break into for some people. However, you probably already have a wealth of content to work with for crafting engaging videos. While audio content serves a valuable purpose in certain niches, converting this content into video will allow you to engage effectively with a wide range of users.
Below, we'll discuss some of the most effective methods that you can leverage to repurpose content and get in front of new audiences and reach new levels of engagement through video content.
Benefits of Creating Audio to Video Content
Video content is inherently more engaging than image, audio or text. Humans are visual creatures, and brand awareness and continued engagement from an audience are about creating a positive, lasting connection with the viewer. Video actively engages the watcher, and creates a far more memorable experience with your brand than other content types.
Engaging a wider audience through video
Over the past few years, video has become the preferred way for many people to consume content. 54% of people say they'd prefer to see more video from a brand or business they support, and video can permeate every demographic in ways that other social media simply can't. 77% of 15-35 year-olds regularly use YouTube, only falling off to 67% in the over 56 age group.
Compare this with other social media, where drop-offs in use based on age are much sharper, and you see how video content can reach a much wider audience and expose a larger group to your brand.
Cross utilization of video content
Video has implications far beyond YouTube though, as the entire social media landscape is turning increasingly towards video. Other social media, such as Facebook, Snapchat, and Instagram have been increasingly favoring video content based on engagement level from users. The average engagement rate for Facebook videos is .26%, compared to .18% for non-video posts.
Here again, the preference for video content can clearly be seen. A 33% lift in engagement is a huge advantage in developing a brand. Video content can be repurposed across all channels, not only increasing exposure to new audiences, but also encouraging brand awareness and recognition.
Audio to video converters
YouTube is a video platform exclusively. While many podcast hosts and audio content creators have found a lot of success repurposing audio content to YouTube, audio files themselves can't be uploaded. First, you'll need to convert your audio into a video format that can be supported by YouTube.
Many converters on the market often offer ways to add compelling video to audio files to increase the engagement of your audio content.
Below, we'll discuss three popular converters that you could easily get started with.
1. Headliner
Headliner is one of the audio to video software we use here at DFY Unlimited. It is incredibly easy to use converter designed to convert audio content to compelling and engaging video content that's optimized for social media.
Using the Headliner App you can easily create video from existing audio files, clip content, format videos, and add captions and visuals to your audio. Your templates are housed in your Headliner account for easy reuse in future video content.
Pros:
- Incredibly intuitive and easy to use.
- Forever Free basic accounts AND inexpensive pro plans
- Automatically can optimize video for different formats and enable easy uploading to any social media platform.
Cons:
- Free version is 5 videos per month and only 10 minutes of transcription
- Visual adaptation is limited to visualizers and semi-static images.
- Multi-tiered pricing caps content at each level, which may bar entry to lower budget creators.
2. Wavve
Wavve is an incredibly easy to use converter designed to convert audio content to compelling and engaging video content that's optimized for social media. Using Wavve you can easily create video from existing audio files, clip content, format videos, and add captions and visuals to your audio. Your templates are housed in your Wavve account for easy reuse in future video content.
Pros:
- Incredibly intuitive and easy to use.
- Free version available to try out and see how you like it.
- Automatically can optimize video for different formats and enable easy uploading to any social media platform.
Cons:
- Free version only allows 1 minute of video per month.
- Visual adaptation is limited to visualizers and semi-static images.
- Multi-tiered pricing caps content at each level, which may bar entry to lower budget creators.
2. Toonly
Animated explainer videos are incredibly popular, and Toonly can be an excellent way for even a beginner to create professional looking animated video.
While many podcast hosts or explainer creators have had luck repurposing audio content to video without dynamic video other than a visualizer or static image, giving viewers an engaging video component will help showcase your audio content and make users more likely to watch all the way through.
Views can be deceiving if social media algorithms aren't ranking your videos because users click away too soon. Giving your audience engaging video to go along with compelling audio will encourage them to consume all of your content rather than just the beginning.
Pros:
- Drag and drop functionality can make it easy for anyone to animate a video.
- Large library of characters and assets to make videos stand out.
- Timeline functionality makes editing your videos easy
Cons:
- Can function poorly on longer videos. Best performance for short (~1 minute) videos.
- Limited actions for characters can make videos feel repetitive at times
- No free version
4. Microsoft PowerPoint
PowerPoint is Microsoft's slideshow software that comes prepackaged with Office. Since audio alone can't be uploaded to YouTube, PowerPoint can be a very accessible way for many users to convert audio content to video.
While it doesn't offer many of the bells and whistles of more sophisticated video editing software, it is very easy to use for simple conversions to upload your audio to YouTube in minutes.
It can also be used to add background static images to your audio or even create multi-image slideshows, which can highlight your audio content with relevant images to what's being discussed.
Pros:
- Extremely easy to use for simple conversions or static background images.
- Fast conversion, ready to go to YouTube in minutes often.
- Pre-packaged with Microsoft Office, so many people already have the software available at no cost.
Cons:
- Microsoft product, so unavailable on Mac or iOS.
- Advanced use has a learning curve, though PowerPoint has a lot of documentation and guides to help.
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How to increase brand effectiveness and revenue with video
Video content increases engagement with your brand across your entire digital ecosystem. Video forms more engaging connections with audiences, which increases your brand recognition and reach to new audiences.
Social video generates a staggering 1200% more shares than text and image combined. More exposure, more quality engagement translates easily into more revenue.
Repurposing audio content to video not only creates engaging new content, but can feature previous content on platforms where audiences may not be exposed to your brand yet. Content creators on YouTube use a multitude of techniques to cross-utilize content for exponential increases in ROI, such as:
At DFY Unlimited, we specialize in creating compelling and engaging micro content from assets you already have. Not only does this type of video creation feature and spotlight your existing content, but can make compelling short installment videos that form valuable connections with your audience and increase your brand awareness.
Healthy ROI is about making meaningful connections with an audience to grow your brand. Our social media experts have a wealth of experience in not only getting more views, but turning those views into engagement and revenue. Visit us today and see how much our social media management services could help your brand get the engagement and connections you need to establish a healthy audience, and healthy revenue.