If you're not doing YouTube Shorts you're missing out!
With how popular short-form content like TikTok and Instagram Reels has become, it’s no surprise that YouTube is jumping into shorter content as well. YouTube shorts are a newer feature.
It’s just like it sounds: short videos. They’re typically only 60 seconds long, and in a vertical format, instead of a horizontal one.
In the past, people typically wanted to aim for a ten minute video over a shorter two minute video. Because historically, longer videos performed better on YouTube than shorter ones.
But, YouTube shorts are performing exceptionally well. Why is that?
Shorts have their own dedicated section on the mobile app. In this section, once you’re done watching a short, just swipe up to see the next video. This encourages people to just keep watching. Which leads to a very high audience and wide reach.
With how popular short-form content like TikTok and Instagram Reels has become, it’s no surprise that YouTube is jumping into shorter content as well. YouTube shorts are a newer feature.
It’s just like it sounds: short videos. They’re typically only 60 seconds long, and in a vertical format, instead of a horizontal one.
In the past, people typically wanted to aim for a ten minute video over a shorter two minute video. Because historically, longer videos performed better on YouTube than shorter ones.
Shorts have their own dedicated section on the mobile app. In this section, once you’re done watching a short, just swipe up to see the next video. This encourages people to just keep watching. Which leads to a very high audience and wide reach.
Why Get Started With YouTube Shorts?
Want some solid reasons to get started? There are many reasons to start producing shorts, here are the top three:
Reason 1: Get Shown More
YouTube is promoting shorts more because they’re new. Shorts get 3.5B views each day. This helps with rapid growth, some channels have gained millions of subscribers by creating a channel based on just shorts. As mentioned before, shorts have their own dedicated section, keeping viewers locked in and scrolling.
Plus, since it’s a newer feature, YouTube is pushing shorts content so you’ll have to put in less effort to promote your shorts videos. Also, unlike Instagram’s reels and stories, YouTube shorts don’t disappear after 24 hours, they stay around. That helps you grow your audience even more than on Instagram.
Here is one great example: Mr. Beast Shorts. That channel is ALL shorts and each one gets millions of view. Most of them are even under 30 seconds.
Reason 2: Easy To Make
Shorts are short. Instead of planning out a long, detailed video, you only have 60 seconds. That significantly reduces your writing and editing time. You don’t need a fancy camera or microphone, just your phone. A lot of shorts don’t even get edited, giving them a more raw, real, and personal feel.
Shorts are easy to make so they’re also a great opportunity to test out ideas you have before turning them into a longer video. Longer videos cost a lot more money to make, so you can use shorts to see if an audience likes your idea before you put more investment into it.
Reason 3: Best For Mobile
Shorts are a quick and easy way to get content out with just your mobile phone. YouTube makes shorts in a vertical format. The same way TikTok and Instagram Reels are. YouTube is pushing more mobile content for the app. That just makes sense.
Who Should Be Creating YouTube Shorts?
Anyone and everyone can create YouTube shorts. Big channels, small channels, new creators, and old. You can create them to share any products you’re selling, spread the news, or simply entertain people.
9 Steps to Make YouTube Shorts
Making a short is easy. All you need to get started is your phone and a good idea!
- 1First, come up with your video idea. Make sure it would take less than 60 seconds to film.
- 2Open the YouTube app on your phone.
- 3Then click on the “+” button at the bottom of your screen to create a video.
- 4Click on the “Create a Short” video option.
- 5Shoot a video vertically, because shorts are viewed on mobile devices.
- 6You can adjust the speed of the video and pick a sound overlay from YouTubes library.
- 7Come up with a clever title that includes the keywords you’re trying to optimize for.
- 8After that, include one or two relevant hashtags after the title to increase your reach even further.
- 9Finally, post your video.
Now that you know a bit more about YouTube shorts, go out and try making your own. The best time to start is today!